Environment: In the film industry so much emphasis and resource is pointed toward the camera department. One glance at a corporate commercial budget, and you’ll see the value placed on camera technology. However, what you point the camera at has as much or perhaps even more importance than shooting with the latest camera gear. There is an art to finding the right locations, the precise props, wardrobe and set design. With a BFA in 4 Dimensional design and a lifetime of thinking with his eyes, Michael is steeped in design aesthetics and has engineered on camera worlds for numerous notable projects. This an integral part of inception and the core of the creative process. It begins by cultivating a specific and unique environment design for your brand via mood boards and shot inspirations. This first drives the pre-production process, then later transmutes in camera, evolves in editing, and then blossoms into maturity as it touches the lives of the worlds your clients in habit via the content you create togehter within that design world.
